All articles

Launch Tracking

Launch days are chaotic. These posts help you track what matters in real time and make better decisions when the traffic spikes.

Timeline diagram showing two phases of launch data: the spike zone on launch day where numbers are misleading, and the steady-state zone from day 4 onward where meaningful analysis can begin
launchanalytics

What to do after you launch (and how to actually learn from it)

The launch is done. The spike is fading. Your inbox has gone quiet. Now you have a dashboard full of numbers and no idea what any of it means for what to do next.

·10 min read
Comparison of vanity metrics versus real launch metrics, with a channel performance breakdown table
launchanalytics

How to measure product launch success (without guessing)

Launches feel exciting. But excitement is not a metric. Here is how to know whether your launch actually worked, and what to do with that answer.

·7 min read
Side-by-side comparison of traffic volume versus conversion rate by source, showing that the highest-volume source often has the lowest conversion rate
trafficconversions

Which traffic source converts best? A practical guide for founders

The biggest traffic source is almost never the best one. Here is how to figure out which channels actually bring users who sign up and stay.

·7 min read
Timeline showing what to track each day in your first week after launching a product
launchanalytics

What to track in your first week after launch (and what to ignore)

You just launched. Traffic is coming in. Here is exactly what to track in your first week and what you can safely ignore.

·8 min read