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Conversion

Conversion is where traffic becomes revenue. These posts cover how to find drop-offs, fix friction, and grow without a data team.

Annotated pricing page layout showing five common problems: no value reminder, vague tier names, feature list overload, weak CTAs, and missing trust signals
pricingconversions

Why your pricing page isn't converting (and how to fix it)

Your pricing page is where interested visitors go to decide. Most of them leave. The problem is almost never the price. Here is what is actually happening and how to fix it.

·9 min read
Funnel diagram showing 4,800 weekly visitors funneling down to 72 signups, with diagnostic labels identifying intent mismatch and messaging problems at each drop-off point
conversionstraffic

Traffic is high but signups are low: what's going wrong?

You have visitors. Thousands of them, maybe. But signups trickle in at a rate that makes no sense given the traffic. Here is how to find the real problem and fix it.

·10 min read
Mobile phone showing 0.9% conversion rate next to a desktop monitor showing 4.1% conversion rate, with a note that most of the gap is fixable friction
mobileconversions

Why mobile users convert less (and how to fix it)

58% of your traffic is on mobile. Your mobile conversion rate is 0.9% and your desktop rate is 4.1%. The gap is not about intent. It is about friction you put there without realizing it.

·9 min read
Diagnostic flow showing common causes of low conversion rate including wrong audience, unclear value, signup friction, mobile issues, and pricing confusion
conversionsfounders

Why your conversion rate is low (and how to actually fix it)

Low conversion is not one problem. It is five different problems wearing the same label. Here is how to figure out which one you have and what to do about it.

·8 min read
Traffic spike diagnosis showing source breakdown with conversion rates
conversionsanalytics

Traffic is up but conversions are down. What should you do?

More visitors, fewer signups. It feels wrong but it happens all the time. Here is how to figure out what is going on and what to do about it.

·9 min read